Free shipping with min. $80 spent (SG) | min. $150 spent (West Msia) | min. $200 spent (East Msia)


Your Cart is Empty

June 10, 2021

We might have mentioned that we sell“clean beauty” products. You might be wondering, what exactlyis clean beauty?

Photo by Charles from Pexels. Confused Puppy About Clean Beauty and Skincare
Photo by Charles from Pexels

Clean beauty has always been hard to define with varied explanations and definitions across, essentially, there is currently no fixed definition of “clean beauty” in the industry, but after going through the websites of established clean beauty brands and retailers, we think the definition of “clean beauty” according to The Clean Beauty Box sums it up best:

“Clean beauty is defined by products that are mindfully created and produced without any proven, or suspected toxic ingredients. Clean Beauty products include ingredients ethically sourced and are made with the health of our bodies and the environment in mind.”

Clean Beauty Skincare Routine Guide
Photo by Ron Lach from Pexels

We're here to make clean beauty simple and accessible!

Shop confidently from our curated pick of clean beauty products, from brands that consciously create.

Clean beauty doesn’t need to be confusing or complicated, we’ve made it simple for you to browse products that are formulated without certain ingredients you might not want. 

Whether you’re someone with sensitive skin and want to avoid potentially irritating ingredients, or are just looking to build a cleaner beauty routine, we're here for you! Klean Catalog is a community of carefully selected, ingredient-conscious clean beauty brands.

Products sold on Klean Catalog are formulated without:
  1. Parabens 
  2. Sulfates e.g. Sodium Lauryl Sulfate, Sodium Laureth Sulfate
  3. Formaldehyde & formaldehyde-releasing preservatives
  4. Triclosan
  5. Phthalates

We get that everyone’s skin is different. What works for you might not work for another. Similarly, what causes irritation and sensitivity to one person may cause no problem to another. Our skins are different with different needs.

You just need to do what you feel is best for yourself, but as always, we recommend avoiding harmful (or potentially harmful) ingredients in your skincare products.

At Klean Catalog, we choose to only work with brands with clean formulations that don’t contain potentially harmful toxins and aggressive irritants. All skin is precious so we do the “legwork” so you can rest easy knowing that you’re causing no harm to your skin.

Differences between Clean, Organic, Natural, Sustainable Beauty and Skincare
Photo by Dominika Roseclay from Pexels

The Difference Between Clean, Organic and Natural Beauty Explained.

There is a common misconception that "natural" and "organic" labels automatically mean a product is "clean". That is not the case.
We've compiled the definition of "Natural" and "Organic" beauty below. Get familiar with what they mean to make a more informed choice for your skin.


Natural skin care means using products made of ingredients that are free from synthetic chemicals; they can be a plant, mineral or animal by-product.
Similar to the lack of regulation on clean beauty, there is virtually no regulation around labels of "natural" or "all-natural".
Unfortunately, this means that "natural" can easily become a marketing ploy. Products may contain plant-derived ingredients that are highly processed and potentially even harmful. Finally, natural ingredients are not always safer and better for everyone.
While the term "natural" may not be regulated, not all products with the word "natural" on their labels are frauds. The best way to ascertain how natural a product is, is to study the label.


The difference between a label of "natural" versus "organic" comes down to regulation. The term "organic" - which means that ingredients are organically farmed - is a claim that is heavily regulated by the USDA. To qualify, a products ingredient must contain absolutely no toxic pesticides, toxic synthetic herbicides, or chemical fertilizers.


The term cruelty-free means that no animal testing is being performed on either finished products or ingredients at any point during production and beyond.

They are commonly certified by organizations such as Leaping Bunny (by Cruelty Free International), Choose Cruelty Free, and Peta, with "Leaping Bunny" as the "gold standard" of cruelty free certification.